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Sapphire Group > Radio > Our Philosophy

 

 

 

 

 

 

Our Philosophy

It's not just about making noise...

At Sapphire, we've always understood that radio isn't just about playing some nice tunes & talking between them.

You've not just got to sound good, but you've got to engage the listener in the programming & give them more than one reason to stay listening.

Sapphire have the team to make great, creative radio happen & increase station revenue in the process.

Radio for the iPod generation

Radio is evolving & Radio 2.0 is the new way to make your station a part of your listeners daily lives, by delivering rich content via websites, mobile phones & other emerging electronic technologies.

Sapphires' unrivalled technical expertise in the technical arena places us ideally to advance your radio brand by applying Radio 2.0 principals & using low cost, high impact, high return solutions to make your station stand out.

A few years ago the station website was just a gimmick, now it's not only a great way to deliver the content to the listener, but with changing commercial markets, it's a great way to earn extra advertising revenue.

How we work

We realise you've got a business to run & we know it's reassuring to know that you've got the right people on the job. That's why we've come up with 10 commandments, which we stick to, no matter what.

  • We work as part of your team, but you don’t have to live with us…
  • We do the legwork, but we don’t cut corners…
  • We are highly creative, but we are not prima donnas…
  • We see the bigger picture, but we thrive on detail…
  • We are commercially driven, but we are not accountants…
  • We go the extra mile, but don’t go round in circles…
  • We have a sense of style, but we think substance counts…
  • We are passionate, but we don’t do cheesy…
  • We can work to tight deadlines, but we are not clock-watchers…
  • We are fun to work with, and we get the job done.

 

 
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Sapphire Group & other brands are trading names of Sapphire Infratec Ltd.
Registered in England & Wales, company number 6786117.